Cheryl Chong

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Business Development Director

Cheryl commenced her career as an Assurance Associate with PricewaterhouseCoopers. She subsequently joined the Real Estate Investments industry, specializing in acquisitions and divestments. Her corporate experiences include Wheelock Properties Singapore as well as the property management arm of the OCBC Group. In her day job, Cheryl heads the private investor division of equity and debt crowdfunding platform, FundedHere.

Cheryl is co-founder of The Social Co., the team that initiated the 50 For 50 project in September 2014 where they brought together more than 80 young people under the age of 35, and 70 corporations to raise awareness of and funds for lesser-known causes such as mental health, suicide prevention and charities that serve those with physical and mental disabilities. Over 2 phases of the 50 For 50 movement, 38 sustainable projects were created and a total of S$4.5 million was raised for 58 local charities. As they roll out a series of new initiatives, one of the campaigns that The Social Co. is currently championing Pledge it Forward, an initiative supporting 51 charities that contribute significantly to building a more inclusive and resilient community in Singapore.

Cheryl is also Advisor of the Young Women's Leadership Connection (YWLC), a local platform connecting young women leaders with opportunities in mentorship and leadership development, networking and community engagement. She initiated its flagship community project 100 Wishes, a workshop and activity series to improve the well-being of women and children at local women's shelters. Cheryl lends a hand in programme development at Jia Foundation, a family foundation established in 2013 and she’s also a mentor in the Youth Corps Singapore Leadership Program. She graduated from the Nanyang Business School, Nanyang Technological University (NTU) with a Bachelor of Accountancy (Honours), with a second specialization in Business Law.