Mr. Hermawan Kartajaya


Hermawan Kartajaya is the Co-Founder of Asia Marketing Federation, President of Indonesia Council for Small Business (ICSB), and President of ACSB (Asia Council for Small Business). In 2003, he was named by the United Kingdom’s Chartered Institute of Marketing on the list of "50 Gurus Who Have Shaped the Future of Marketing" that includes the likes of Philip Kotler, David Aaker, Gary Hamel, Tom Peters, and Seth Godin.In 2009, he received the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln. He also received Lifetime Achievement in Marketing Award from Jawa Pos and a honorary doctorate from ITS Surabaya.

He is a unique combination of a thinker of strategic business concepts, particularly in marketing, and a practitioner. He has written eight international books with Philip Kotlerthe father of modern marketing. His latest books, Marketing 3.0 is widely acknowledged globally and is translated into 26 languages around the world. And also Marketing 4.0 which is translated into 21 languages. His marketing concepts can also be found in Global Marketing Management and Principles of Global Marketing textbooks by Warren Keegan—the world’s renown expert of global marketing. To help companies in Southeast Asia grow, he founded MarkPlus, Inc.—Southeast Asia’s leading professional services firm in the area of marketing consulting, research, and trainingin 1990. Prior to leading his own firm, he was the sales and distribution director of a major consumer goods company.

Hermawan Kartajaya is also an internationally acknowledged speaker and lecturer. He attended Harvard Business School’s Program on Case Method and Participant-Centered Learning in Boston and Beijing, exclusively designed for senior professors and deans of universities in Greater China and Singapore.Since 2006, he guest lectured for Nanyang MBA and Nanyang Fellows Programme in Singapore.He has been invited as a speaker by seminars and conferencesaround the world. Recently, he became the first speaker at the World Marketing Summit 2012 in Dhaka, Bangladesh and also became speaker at the World Marketing Summit 2014 and 2015 in Tokyo, Japan. He was also the keynote speaker for the QSP Summit 2012 in Porto, Portugal and a featured speaker for the Kellogg Innovation Network Global Summit 2012 in Evanston, US.


Marketing 4.0: Moving from Traditional to Digital; Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, John Wiley & Sons, John Wiley & Sons, 2017; translated into 21 languages

Marketing for Competitiveness: Asia to the World in the Age of Digital; Philip Kotler, Hermawan Kartajaya, and Hooi Den Huan, World Scientific Publishing Co., John Wiley & Sons, 2016;

Think New ASEAN! Rethinking Marketing towards ASEAN Economic Community; Philip Kotler, Hermawan Kartajaya and Hooi Den Huan, McGraw Hill, 2014; Translated into Thai, Korean, Chinese (simplified and long-form)

Marketing 3.0: From Mind to Heart to the Human Spirit; Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, John Wiley & Sons, 2010; Translated into 26 languages;

Rethinking Marketing: Sustainable Market-ing Enterprise in Asia; Philip Kotler, Hermawan Kartajaya, Hooi Den Huan (Nanyang Business School, Singapore), Sandra Liu (University of Indiana), Prentice Hall, 2008 second edition/2002 first edition; Text-book in Nanyang Business School;

Think ASEAN! Rethinking Marketing toward ASEAN Community 2015; Philip Kotler, Hermawan Kartajaya and Hooi Den Huan, McGraw Hill, 2006; Translated into Korean and Japanese;

Attracting Investors: A Marketing Approach to Finding Funds For Your Business; Philip Kotler, Hermawan Kartajaya and S. David Young (INSEAD), John Wiley & Sons, 2004;

Repositioning Asia: From Bubble to Sustainable Economy; Philip Kotler and Hermawan Kartajaya, John Wiley & Sons, 2000; Translated to Thai, Japanese, and Indonesian.


Founder and Chairman, MarkPlus, Inc., a leading marketing professional service firm in ASEAN Former Director of Sales and Distribution, HM Sampoerna

Professional Affiliations
President, World Marketing Association (2002 - 2006)
Tri-Founder, World Marketing Community
Co-founder and Patron, Asia Marketing Federation
Honorary Finding Chairman, Indonesia Marketing Association (IMA)

Professional Recognitions
“50 Gurus Who Have Shaped The Future of Marketing”, The Chartered Institute of Marketing, United

Kingdom, 2003
Distinguished Global Leadership Award, Pan Pacific Business Association, US, 2009

Academic Affiliations

President’s Advancement Advisory Council, National University of Singapore (NUS)

Global Advisory Board, Woosong University

Board of Trustee, University of Indonesia

Adjunct Professor, Graduate School of Management (GSM), University of Putra Malaysia

Chairman of the Founding Committee, School of Business and Management, Institut Teknologi Sepuluh Nopember

Board, School of Business and Management, Institut Teknologi Bandung (2006-2010)

International Lecturer, Consumer Behavior and Decision Making Course, SolBridge International School of Business (July 2013)

Mentor, Branding and Marketing Course, The Founder Institute (2014)

Government Affiliations

Advisor of Minister of Cooperatives and Small & Medium Enterprises Republic of Indonesia

Honorary Consul of Czech Republic for East Java, Central Java and Jogjakarta

Special Ambassador of Indonesia Tourism, appointed by The Government of Republic Indonesia together with Bill Gates and Philip Kotler

Advisory Board of Chief of Police, the Republic of Indonesia. Special Islamic Banking Committee of Central Bank of Indonesia

Advisory Board of Ministry of Villages, Underdeveloped Regions and Transmigration, the Republic of Indonesia

Community Services
Tri-founder, Philip Kotler Center for ASEAN Marketing
Advisor of the ASEAN Foundation
Corporate Advisory Council Member, UNICEF Indonesia
Advisory Board Member, Conservation International
Indonesia Chapter Fellow, Leadership for Environment and DevelopmentIndonesia Chapter Honorary Member, Rotary Club KebayoranIndonesia
Honorary Advisor of The Indonesia
Thai Chamber of Commerce (INTCC) President Indonesia Council for Small Business (ICSB)
Asia Council for Small Business (ACSB)


Honorary Doctorate Degree, Institut Teknologi Sepuluh Nopember Surabaya, Indonesia

Program on Case Method and Participant-Centered Learning (PCMPCL), Harvard Business School, Boston and Beijing

Master of Science (International Marketing), University of Strathclyde, United Kingdom Bachelor of Economics (Marketing Management), Universitas Surabaya, Indonesia