Quick Pitch
Klikdaily is an on-demand eCommerce app that simplifies the FMCG supply chain from an end-to-end perspective between retail brands, merchants and consumers in Indonesia. It aims to drive its social mission by empowering traditional / mom-n-pop stores in providing daily commodities to consumers at a cheaper price by bridging them to brand principals. Daily commodities such as water and gas are consumed by more than 40 million families in Indonesia every day. This represents a transaction of more than US$12 Billion per year! However, logistical complexity, multiple layers of supply chain and the lack of access to brand principals have led to high retail prices (up to 50% more) of everyday commodities in Indonesia. Klikdaily hopes to solve this by connecting the brand principals to merchants to end-users through a single app.
Product/Service Details
Problem/Opportunity
Currently, Indonesia offers more than US$12 billion per year in terms of FMCG market size (based on transaction volume). Kilkdaily serves 2 customer groups: B2B customers (traditional stores which mostly are technology illiterate) and B2C customers (end-users).
Solution
Mobile technology with O2O (offline-to-online and online-to-offline) capability which offers these features:
1.) Group Buying System implemented on the app that provide direct connection to various Brand Principals.
2.) Easy-to-use ERP empowered technology which provides accountability reports.
3.) A wider reach for merchants to acquire and engage new customers.
How Does It Work?
The Klikdaily merchant app works as a small-scale ERP system - it records merchant transactions, inventory, finance and profiles customers offline and online. When merchant order products from brand principals, they will automatically be linked with fellow merchants through the group buying system. This system helps to collate similar orders within an area of proximity. With data analysis, we approach principals with product-market fit strategy and provide merchants with more than 1,000 SKU (Stock Keeping Unit).
Revenue Model
Klikdaily takes an average of 3% - 7% commission from a successful transaction between the principal and the merchant and an average of 3% - 5% commission from a successful transaction between merchants and consumers.
New Revenue Stream:
Sales Channel:
Traction & Accomplishments
US$1 = IDR$14,000
Traction B2C (Merchant to End-Users):
Traction B2B (Brand Principals to Merchants):
Last month GMV transaction : USD$300,000
Over 10,000 merchants on the waiting list to be on-boarded.
Existing Partners
Use of Funds
How We're Different
Team
CEO: Amos Gunawan
An entrepreneur with more than 8 years of diverse experience ranging from primary, industrial, to service sectors in Indonesia.
Has worked with some international corporations i.e. Total E&P and Astra International
CTO: Indra Dhanurendra
More than 10 years of IT experience
Serves as a mentor of UMN (University of Media Nusantara) incubator under Sky Star venture.
COO: Mariska Adriana
6 years of experience in business, creative marketing and technology
Actively contributing to Indonesia’s Ministry of Trade program (DDS) for the past 4 years to improve quality of local merchants' exports.
Advisors
Joseph Aditya
Founder and CEO of the biggest B2B marketplace in Indonesia (Ralali.com) and furniture eCommerce platform (Livaza.com)
Marissa Soeryadjaya:
Marissa, of Indonesian conglomerate Soeryadjaya family, is also the Founder of Astra International and Saratoga Group.
Above: With the rest of the team from Klikdaily